Immuron launch PROIBS for IBS
Released
Released
Announcement PDF
Immuron launch PROIBS® for Irritable Bowel Syndrome
(IBS)
Melbourne, Australia, October 24, 2025: Immuron Limited (ASX: IMC; NASDAQ: IMRN), an Australian
based and globally integrated biopharmaceutical company is pleased to announce the official launch of
PROIBS® into the Australian market. Immuron has already received pharmacy orders for the innovative
product that treats the symptoms of medically diagnosed Irritable Bowel Syndrome (IBS). Immuron has
been a leader in digestive health in Australia for many years. PROIBS® will join Immuron’s product
portfolio which includes the rapidly growing Travelan® brand building on the premium efficacy product
range that will deliver better outcomes for consumers that Pharmacists will love to recommend.
Flavio Palumbo, Chief Commercial Officer said “It has been a lot of work to develop an accelerated
launch for PROIBS® in Australia, right in time for the peak festive season where IBS symptom triggers
are highest. Our launch will focus on online and selected pharmacies to begin, supported by an
awareness and trial campaign across digital marketing and social media. We understand the consumer’s
universal truth that IBS sufferers struggle to find solutions that work and are easy to use. PROIBS® solves
that, and our initial focus will be on communicating that finally there is a relief for their IBS symptoms.
We believe once Australian consumers try PROIBS®, they will love it!”
Irritable bowel syndrome (IBS) is a common condition where you experience symptoms related to your
digestive system. This is sometimes linked to certain foods, lifestyle habits and stress levels or mood.
IBS affects around 3 out of every 10 people. Females are more likely than males to be affected. Some
key symptoms of IBS include: abdominal pain or discomfort; stomach bloating and wind; chronic
diarrhoea or constipation, or alternating between the two.1 According to available data, the IBS
treatment market in Australia is estimated to be a part of the broader "Digestives & Intestinal
Remedies" market, generating a revenue of around AU$221.14 million in 2025, with a projected annual
growth rate of 3.28%.2
PROIBS® - to help patients treat IBS symptoms PROIBS® is a
certified medical device for the treatment of IBS symptoms such
as abdominal pain, bloating and unsettled bowel movements
(diarrhoea and/or constipation). PROIBS® contains AVH200®,
derived from the plant Aloe barbadensis. Mill. AVH200® has gel
forming components which support the intestinal mucosal
barrier. As IBS is known to affect individuals for a long period of
time, it is essential to have a treatment appropriate for long-term
use –as PROIBS® is. The product is safe, and no interactions with
other medications are known. Science-driven innovative Calmino
group AB, the developer of PROIBS®, conducted a usability study among 1,003 users. PROIBS® was helpful
for 94% of them. 91% of the users experienced an improvement in daily life and 98% would recommend
PROIBS® to someone else. To learn more please check: www.proibs.eu and www.proibs.com.au.
This release has been authorised by the directors of Immuron Limited.
Steven Lydeamore
Chief Executive Officer
Ph: +61 (0)3 9824 5254
info@immuron.com
About Immuron
Immuron Limited (ASX: IMC, NASDAQ: IMRN), is an Australian biopharmaceutical company focused on developing and
commercializing orally delivered targeted polyclonal antibodies for the treatment of inflammatory mediated and infectious
diseases.
For more information visit: https://www.immuron.com.au
FORWARD-LOOKING STATEMENTS:
This press release may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934, each as amended. Such statements include, but are not limited to, any statements relating to our growth strategy and
product development programs and any other statements that are not historical facts. Forward-looking statements are based on management’s current
expectations and are subject to risks and uncertainties that could negatively affect our business, operating results, financial condition and stock value.
Factors that could cause actual results to differ materially from those currently anticipated include: risks relating to our growth strategy; our ability to
obtain, perform under and maintain financing and strategic agreements and relationships; risks relating to the results of research and development
activities; risks relating to the timing of starting and completing clinical trials; uncertainties relating to preclinical and clinical testing; our dependence on
third-party suppliers; our ability to attract, integrate and retain key personnel; the early stage of products under development; our need for substantial
additional funds; government regulation; patent and intellectual property matters; competition; as well as other risks described in our SEC filings. We
expressly disclaim any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect
any change in our expectations or any changes in events, conditions or circumstances on which any such statement is based, except as required by law.
1. https://www.healthdirect.gov.au/irritable-bowel-syndrome-ibs
2.
3. Otto W, Najnigier B, Stelmasiak T, Robins-Browne RM. Randomized control trials using a tablet formulation of hyperimmune bovine colostrum to prevent
diarrhoea caused by enterotoxigenic Escherichia coli in volunteers. Scandinavian Journal of Gastroenterology. 2011;46:862-868.
2. https://www.statista.com/outlook/hmo/otc-pharmaceuticals/digestives-intestinal-remedies/australia
3.
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